Under Article 10 Section 1004 of the Planning Code the Board of Supervisors may by ordinance designate an individual structure that has special historical or aesthetic interest as a City landmark. Any construction, alteration, removal, or demolition for which a City permit is required necessitates a Certificate of Appropriateness from the Historic Preservation Commission, thus generally affording a high degree of protection to historic structures of merit in the City.

The ordinance amends the Planning Code to add "La Rumba No Para": The Chata Gutierrez Mural located at 3175 24th Street as a Landmark under Article 10 of the Planning Code, listing the particular features that shall be preserved or replaced in-kind as determined necessary.

Designation of Chata Gutierrez Mural as a Landmark would ensure the preservation of this cultural asset significant to the Mission District’s Pan-Latino community and the Latin Music Movement, and would protect it as part of the Community Art Movement or Mission Muralismo within the Mission District, internationally known for its collection of murals.

The Chata Gutierrez Mural is a tribute to a cultural icon of the Latinx community and is considered to have high artistic value representative of the Community Art Movement. It also meets the Historic Preservation Commission's priority areas for designation, specifically underrepresented property types (object) and underrepresented racial, ethnic, and social groups (Latinx).

The Landmark designation process was initiated with Board File No. 230300, adopted unanimously by the Board on March 21, 2023. The Resolution No. 142-23 became effective on March 28, 2023, without the Mayor's signature. Subsequently, Resolution No. 286-23 for the landmark designation of the Chata Gutierrez Mural was unanimously adopted by the Board of Supervisors on May 23, 2023.

The Historic Preservation Commission prepared the Landmark Designation Fact Sheet for the Chata Gutierrez Mural, which was reviewed for accuracy and conformance with Article 10. The Commission recommended the landmark designation through Resolution No. 1347, finding it consistent with the city's General Plan and priority policies.